The most rewarding aspect of photography for me, is creating images from mundane subject matter. A friend once told me I shoot the invisible. Color is obviously an important element in my photographs. I am drawn to taking simple iconic images often with bright colors.
The experimentation and research from my personal work is invaluable for my Commercial work.I find my personal work and commercial work feed off each other, both have their challenges. Commercial work is about logistics and problem solving and my personal work is about soul searching and discovery.